Maximum Awards is an independent, flexible loyalty programme that offers consumers choices as to how they would like to redeem points earned through a variety of ways. We worked with the client as they prepared to enter the North American market.
The brief was to create a visual identity for them that could be used in conjunction with their partner's logos and still maintain form and visual recognition. The goal was to create a logo that visualised the flexibility and fluid nature of the loyalty programme.
The identity can be easily recognised and works well in a variety of implementations. The circles add a movement and dynamism to the identity that helps represent the freedom of the rewards programme.
We helped BC Lung Association draw attention to their key campaigns to raise money for lung health causes. Print collateral that demands to be picked up and gets the reader to take action.