Maximum Awards

Maximum Awards is an independent, flexible loyalty programme that offers consumers choices as to how they would like to redeem points earned through a variety of ways. We worked with the client as they prepared to enter the North American market. 

The brief was to create a visual identity for them that could be used in conjunction with their partner's logos and still maintain form and visual recognition. The goal was to create a logo that visualised the flexibility and fluid nature of the loyalty programme.

The identity can be easily recognised and works well in a variety of implementations. The circles add a movement and dynamism to the identity that helps represent the freedom of the rewards programme.

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