How do we help companies donate to worthy community causes?
The United Way is one of the world's most recognisable charities helping people in need in over 1400 communities globally.
We were engaged by the United Way of the Lower Mainland to conduct a usability review of their “ePledge system” which enables corporate clients to activate giving campaigns within their own organizations. Corporate giving is one of the most important sources of donations for the United Way, and over 570 organizations participate in giving campaigns. We interviewed key stakeholders, conducted a heuristic review of the existing system and made recommendations to simplify the sign-up and donation flows. We also provided United way with front-end development consultation to help implement some of the changes.